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Elon Musk lashed out at advertisers boycotting X during an interview at the New York Times’s DealBook Summit Wednesday. The billionaire said anyone trying to blackmail him with advertising money could “go f— yourself.” Photo: Michael M. Santiago/Getty ImagesElon Musk’s F-bomb-laden tirade at advertisers will make X Chief Executive Linda Yaccarino ’s job harder as she tries to rebuild the company’s ad-sales business, industry executives said. “It’s a line in the sand that can’t be undrawn,” said Craig Atkinson, chief executive officer of Code3. “I have no idea what kind of salesmanship can counteract a sentiment like that.”

Persons: Elon Musk, Michael M, Elon Musk’s, Linda Yaccarino ’, “, ”, Craig Atkinson Organizations: Getty, Elon Locations: York

☆ Advertising Is Dead. Long Live Advertising.
▼ + stars: | 2023-11-28 | by ( Suzanne Vranica | ) www.wsj.com time to read: 1 min

Not long ago, the advertising business was headed toward pariah status. Ad-free streaming services like Netflix were booming and ad blockers for the web were thriving. “The way we know advertising today is dead,” warned Mastercard Chief Marketing Officer Raja Rajamannar during the ad industry’s annual festival in Cannes, France in 2019. Citing ad blockers and consumers migrating to ad-free environments, he urged fellow marketers to find new ways to reach consumers. “It’s imperative that we need to have alternative ways of showing up and generating brand awareness.”

Persons: ”, Raja Rajamannar Organizations: Netflix Locations: Cannes, France

☆ X’s Elon Musk Hired a CEO With TV Roots. She’s Showing Them.
▼ + stars: | 2023-11-07 | by ( Suzanne Vranica | Alexa Corse | ) www.wsj.com time to read: 1 min

When X Corp. Chief Executive Linda Yaccarino gathered advertisers in September at the company’s New York office, hoping to woo them back to the social-media platform, she invited a National Football League executive as a headline speaker. Having heard plenty about the risks of the platform formerly known as Twitter, from hate speech to misinformation, Yaccarino and her team have been pitching advertisers on TV-style content such as NFL game highlights—safe zones within X that can give jittery marketers a place to spend their money.

Persons: Linda Yaccarino Organizations: X Corp, National Football League Locations: York

☆ X CEO Linda Yaccarino Leans on TV Roots to Bring Back Jittery Advertisers
▼ + stars: | 2023-11-07 | by ( Suzanne Vranica | Alexa Corse | ) www.wsj.com time to read: 1 min

When X Corp. chief executive Linda Yaccarino gathered advertisers in September at the company’s New York office, hoping to woo them back to the social-media platform, she invited a National Football League executive as a headline speaker. Having heard plenty about the risks of the platform formerly known as Twitter, from hate speech to misinformation, Yaccarino and her team have been pitching advertisers on TV-style content such as NFL game highlights—safe zones within X that can give jittery marketers a place to spend their money.

Persons: Linda Yaccarino Organizations: X Corp, National Football League Locations: York

☆ Suzanne Vranica — Advertising Editor at The Wall Street Journal
▼ + stars: | 2023-10-25 | by ( Suzanne Vranica | ) www.wsj.com time to read: +1 min

Suzanne VranicaSuzanne Vranica covers the advertising and marketing industries and is part of The Wall Street Journal’s media & marketing bureau in New York. During her long tenure on the beat, she’s covered the inner workings of Madison Avenue and companies such as WPP, Omnicom, and Publicis. Her stories often chronicle how advertising across all forms of media is being disrupted by technology and data. Suzanne helped launch CMO Today, a web vertical started by the Journal in 2014 that addresses the rapidly transforming marketing businesses and the role of marketing in the C-Suite. A New York native, Suzanne is a graduate of Iona College.

Persons: Suzanne Vranica Suzanne Vranica, she’s, Suzanne Organizations: WPP, Omnicom, Google, Iona College Locations: New York, Madison, Westchester County

☆ Unilever Promotes U.S. Head to Be Its New Marketing Chief
▼ + stars: | 2023-10-25 | by ( Suzanne Vranica | Saabira Chaudhuri | ) www.wsj.com time to read: 1 min

Unilever has been trying to jump-start growth in the U.S. under the leadership there of Esi Eggleston Bracey, who is now becoming the company’s chief growth and marketing officer. Photo: Peter Forest/Getty ImagesUnilever , one of the world’s largest advertisers, is set to name its U.S. head Esi Eggleston Bracey as its new marketing chief, according to people familiar with the matter. Bracey currently leads the consumer goods giant’s business in the U.S. as well as serving as its North America personal care head. She will now take on the duties of Conny Braams , who stepped down in August.

Persons: Eggleston, Peter Forest, Bracey, Conny Braams Organizations: Unilever, Getty Images Unilever, North Locations: U.S, North America

☆ X CEO Linda Yaccarino Says Platform Should Turn Profit in 2024
▼ + stars: | 2023-09-28 | by ( Alexa Corse | ) www.wsj.com time to read: 1 min

Twitter’s next CEO, Linda Yaccarino, is well-known for her tight relationship with ad agencies and her hard-nosed negotiating tactics. WSJ’s Suzanne Vranica explains what she can bring to the social media company. Photo: Charles Sykes/NBCUniversal/Getty Images (Published earlier this year)X Corp. Chief Executive Linda Yaccarino said on Wednesday the company is “just about break even” in terms of operating cash-flow and should turn a profit early next year. Yaccarino, NBCUniversal’s former ad-sales czar who joined the company, formerly called Twitter, in June, has faced questions about how much she can rebuild X’s ad business after tumult under company owner Elon Musk, who acquired the platform late last year and swiftly cut thousands of jobs, upended features like verification and loosened content-moderation policies.

Persons: Twitter’s, Linda Yaccarino, WSJ’s Suzanne Vranica, Charles Sykes, Elon Musk Organizations: X Corp

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Persons: Dow Jones Organizations: netflix, microsoft

☆ Elon Musk’s Rebranded Twitter Cuts Ad Prices
▼ + stars: | 2023-07-25 | by ( Suzanne Vranica | Patience Haggin | ) www.wsj.com time to read: 1 min

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Persons: Dow Jones Organizations: elon, musks

☆ American Companies Held Hostage by the Whims of TikTok
▼ + stars: | 2023-06-21 | by ( Chavie Lieber | Suzanne Vranica | ) www.wsj.com time to read: 1 min

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Persons: Dow Jones

☆ American Companies Are Hostage to the Whims of TikTok
▼ + stars: | 2023-06-21 | by ( Chavie Lieber | Suzanne Vranica | ) www.wsj.com time to read: 1 min

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Persons: Dow Jones

☆ How AI Has the Advertising Business Excited—and Worried
▼ + stars: | 2023-06-20 | by ( Suzanne Vranica | ) www.wsj.com time to read: 1 min

Persons: Dow Jones

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Persons: Dow Jones Organizations: yaccarino

☆ Twitter Loses Second Safety Executive Within Days
▼ + stars: | 2023-06-02 | by ( Suzanne Vranica | Patience Haggin | ) www.wsj.com time to read: 1 min

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Persons: Dow Jones

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Persons: Dow Jones

☆ Bob Lee Murder: The Story of the Cash App Founder and His Alleged Killer
▼ + stars: | 2023-05-20 | by ( Wall Street Journal | ) www.wsj.com time to read: 1 min

Elon Musk Picks NBCU’s Linda Yaccarino to Lead Twitter. Here’s Why Twitter’s next CEO, Linda Yaccarino, is well-known for her tight relationship with ad agencies and her hard-nosed negotiating tactics. WSJ’s Suzanne Vranica explains what she can bring to the social media company. Photo: Charles Sykes/NBCUniversal/Getty Images

☆ Netflix Pitches Advertisers as Ad Tier Trails Smaller Rivals
▼ + stars: | 2023-05-17 | by ( Suzanne Vranica | Sarah Krouse | ) www.wsj.com time to read: 1 min

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☆ Netflix Advertisers Clamor for Fledgling Ad Tier to Grow Faster
▼ + stars: | 2023-05-17 | by ( Suzanne Vranica | Sarah Krouse | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/netflix-pitches-advertisers-as-ad-tier-trails-smaller-rivals-dd394ffb

☆ Verizon Chief Marketing Officer Diego Scotti Stepping Down After Eight Years
▼ + stars: | 2023-05-15 | by ( Patrick Coffee | Suzanne Vranica | ) www.wsj.com time to read: 1 min

Diego Scotti became one of the industry’s most visible marketing executives during his tenure at Verizon, with a focus on diversity among the telecommunications giant’s marketing partners. Photo: Kyle Grillot/Bloomberg NewsVerizon Chief Marketing Officer Diego Scotti has announced that he will step down after nearly nine years in the role, according to people with direct knowledge of the matter. Mr. Scotti told several contacts in recent days that he would be leaving Verizon but didn’t indicate if he would be moving to another job, they said. Mr. Scotti didn’t immediately respond to a request for comment.

☆ The TV Ad Market Was Already Looking Bleak. Then the Writers’ Strike Happened.
▼ + stars: | 2023-05-14 | by ( Suzanne Vranica | Joe Flint | ) www.wsj.com time to read: 1 min

The union representing movie and television writers went on strike after talks with major networks, streamers and studios ended without a deal. WSJ’s Joe Flint explains what’s at stake. Photo: Aude Guerrucci/ReutersThe writers’ strike is casting a shadow over the TV business’s annual advertising bazaar, which was already under pressure from a softening ad market and eroding television ratings. Due to concerns over picketing writers, Netflix canceled its in-person presentation to advertisers, which was scheduled to take place next week at the Netflix-owned Paris Theater near New York’s Central Park. Instead, Netflix will make its presentation—its first-ever pitch to advertisers as part of its efforts to boost its new ad-supported version—virtually.

☆ Meet Linda Yaccarino, Elon Musk’s New Twitter CEO and the Ad World’s ‘Velvet Hammer’
▼ + stars: | 2023-05-12 | by ( Suzanne Vranica | ) www.wsj.com time to read: 1 min

☆ Tucker Carlson’s Twitter Show Complicates Elon Musk’s Bid to Win Back Advertisers
▼ + stars: | 2023-05-11 | by ( Suzanne Vranica | Patience Haggin | ) www.wsj.com time to read: 1 min

Former Fox News host Tucker Carlson calls the social-media platform the ‘last big one’ that allows free speech. Photo: Tucker CarlsonTucker Carlson ’s announcement that he is moving to Twitter isn’t getting an enthusiastic reception on Madison Avenue, as many advertisers are already skittish about spending on the Elon Musk-owned social-media platform. Mr. Carlson said Tuesday that he is launching a show on Twitter, just weeks after Fox News canceled his nightly telecast. Mr. Carlson was one of Fox’s most popular anchors, but his controversial brand of programming repelled blue-chip advertisers, and he was the target of organized advertiser boycotts.

☆ The Risks Brands Take When Touching on Social Issues
▼ + stars: | 2023-04-26 | by ( Suzanne Vranica | Patrick Coffee | ) www.wsj.com time to read: 1 min

Some customers criticized Bud Light for its recent partnership with social media star Dylan Mulvaney. Photo: Drew Angerer/Getty ImagesThe outcry over Anheuser-Busch InBev SA’s partnership with a transgender advocate could cause brands to rethink whether and how they address contentious social issues, putting in question an increasingly common strategy for marketers as they try to reach younger consumers. Anheuser-Busch’s trouble began when the world’s largest brewer enlisted social media star Dylan Mulvaney to help generate some publicity for its Bud Light beer brand during the annual March Madness college basketball tournament.

Photo: Richard Drew/Associated PressTucker Carlson still has plenty of opportunities in broadcasting despite his ouster from Fox News, media observers said, though history shows that departing star anchors have struggled to regain the influence and reach that they enjoyed at the conservative news network. “Tucker will have options, whether they’re entrepreneurial as he was before he came to Fox, or more traditional outlets,” Jonathan Klein , former president of CNN US, said in an interview. However, he “probably won’t reach the same size audience and he won’t have the same influence that he had.”

☆ McDonald’s Cuts Pay Packages, Closes Offices Alongside Layoffs Across Chain
▼ + stars: | 2023-04-07 | by ( Jesse Newman | Suzanne Vranica | ) www.wsj.com time to read: 1 min

McDonald’s says its brand is strong, but its business has grown increasingly complex in recent years . McDonald ’s Corp.’s restructuring this week is reaching company wide, resulting in hundreds of layoffs and for some employees reductions in their compensation packages, according to people familiar with the matter. Job cuts and changes at the burger chain have affected employees in the U.S. and abroad, at McDonald’s Chicago headquarters and in its field offices, and across departments including marketing and operations, the people said.

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